Charlotte Regional Visitors Authority: Brand Campaign

This culinary-focused concept evolved the city’s brand campaign to position Charlotte as a four-season destination for both leisure travelers and meeting planners. Built around the insight that people remember trips by the meals they share, the direction drew unique parallels between quintessential Charlotte landmarks and beloved food and beverage hotspots. This concept was ultimately not selected, but the work became a passion project.

Chief Creative Officer: John Roberts, Insight Strategist: Buffy Kelly, Senior Writer: Findley Strange