Moen 2022 Catalog: Water is Wonder

Moen asked Wray Ward  to develop new conceptual ideas for the cover and introductory pages of its 2022 literature. These concepts were intended to guide the overall photography direction, showing Moen’s brand evolution where smart functionality and style came together. Work included conceptual directions that then guided an entire photoshoot for catalogs, promotional handouts and other asset collection. 

Chief Creative Director: John Roberts, Associate Creative Director: Heather Dumford, Senior Writer: Findley Strange, Director of Photography: Justin Smith