Cooper Lighting Systems

Wray Ward was charged with developing a new Cooper Lighting Solutions (CLS) brand campaign to build awareness and highlight key equity points to differentiate from competitors. The campaign, “A Brighter Way to Work,” was designed as an umbrella initiative with messaging further segmented into designers, architects and distributors. CLS also sought to validate the effectiveness of the messaging by conducting brand messaging research and copy testing to ensure it resonated with its intended audiences.

Creative Director: John Roberts, Senior Designer: Jason Gammon, Writer: Findley Strange