NOVEL by Crescent: Branding

NOVEL West Midtown is a multifamily apartment in West Midtown Atlanta that feels less like a city and more like an outdoor haven, serving as the area’s backyard community. Deliverables included a fold-out poster brochure, floor plan inserts, business cards, poster concepts and brand guidelines. 

Agency: Wray Ward, Group Creative Director: Vivian Mize, Senior Writer: Findley Strange, Illustrator: Amanda Davis, Production: Happy Carter

NOVEL Davidson presents a rare opportunity for those seeking the idyllic Main Street lifestyle of Davidson, NC. NOVEL Davidson is effortlessly authentic, walkable to picturesque streets dotted with bespoke stores. Beckoning with unassuming splendor and small-town charm, living here is lavishly local. Deliverables included brand identity pieces, brand guidelines, website and email template. 

CEO and Chief Creative Officer: John Roberts, Senior Writer: Findley Strange, Junior Writer: Megan Johnson

2025 Silver Charlotte Addy Awards Winner - Integrated Brand Identity Campaign

NOVEL Harpeth Heights is a nature-inspired, garden-style community in Bellevue that blends outdoor living, wellness and a farm-to-table lifestyle, offering a retreat-like setting just minutes from downtown Nashville. We brought this multifamily apartment to life with integrated branding assets, including brochure, promotional handouts, website design and other collateral. 

Gold Winner: Charlotte, District Addys

NOVEL Midtown Phoenix

Designer: Dave Haire

NOVEL River Oaks

Designer: Elaine Borgmeier

Gold Winner: Charlotte Addys

River District

Designer: Amy Scaggs