Tangent: Branding

Tangent, a leading provider of sustainable HDPE lumber, wanted to elevate brand awareness among their end users, including residential homeowners, OEM furniture manufacturers and commercial businesses (large scale structural clients). Focusing on their durability, low-maintenance and proven long-term performance attributes, we connected a high level brand campaign with audience-specific extensions. 

Chief Creative Officer: John Roberts, Associate Creative Director: Heather Dumford, Writer: Findley Strange