United Way: Branding Collateral

The United Way of Greater Charlotte wanted to reinvigorate their brand, shifting from traditional nonprofit funding toward place-based, grassroots partnerships while engaging donors directly. They needed to reposition and reintroduce a refreshed United Way that clearly positioned their offering, streamlined their internal narratives and built relevance and trust to attract new advocates. This integrated campaign included a brand video, social, digital, website and marketing collateral as well as internal messaging frameworks and brand positioning work. 

Creative Director: Jennifer Appleby and Vivian Mize, Brand Strategist: Charlie Elberson, Senior Writer: Findley Strange, Senior Designer: Katie Gates